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Our Mission

Empowering Spinal Wellness Through Advanced AI Technology

Cutting-edge AI Technology

Pioneering force at the intersection of neuroscience and technology

Personalized Empowerment

Enhancing physical comfort, mental well-being and overall quality of life

Pushing the Boundaries

Pioneering the future of AI to offer groundbreaking solutions

Meet William Choi,
Co-Founder of Neurabody

William Choi is the co-founder and head of markets at Neurabody. A firm believer in the power of technology to improve our daily lives, William saw an opportunity to fix a problem that is estimated to affect almost half of the world's population, poor posture and related health consequences.


By partnering with top minds in the fields of AI and wearable technology, William has helped to create a company set to revolutionize the way the world addresses the problems of posture. 


Before he co-founded Neurabody, William was instrumental in the founding of the South Korean arm of BackJoy, a device aimed at helping people naturally improve their posture when sitting. Before entering the world of entrepreneurship, William started as a management consultant for Price Waterhouse Coopers International Limited. 

On the side, William Choi offers consultation services for high-growth startups looking to enter the South Korean Market. His focus is on tech startups, especially in the field of AI. 

William is an avid learner and has had the privilege of studying at top schools, including Western University, London Business School, and an MBA from Yonsei University. 

When not working with Neurabody or helping to consult other entrepreneurs, William Choi works with Orphan Founders. The endeavor seeks to help 1 million orphans between the ages of 12-18 develop into high-growth entrepreneurs and leaders.

You can keep up with William through his personal blog, where he regularly posts high thoughts on entrepreneurship, investing, and charity.

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