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Our Mission

Empowering Spinal Wellness Through Advanced AI Technology

Cutting-edge AI Technology

Pioneering force at the intersection of neuroscience and technology

Personalized Empowerment

Enhancing physical comfort, mental well-being and overall quality of life

Pushing the Boundaries

Pioneering the future of AI to offer groundbreaking solutions

Meet the Founders' Series
William Choi,
Co-Founder of Neurabody

William Choi is the Co-Founder and Head of Markets at Neurabody. A firm believer in the power of technology to improve our daily lives, William saw an opportunity to fix a problem that is estimated to affect almost half the world's population, poor posture and related health consequences.


By partnering with top minds in the fields of AI and wearable technology, William has helped to create a company set to revolutionize the way the world addresses the problems of backpain in everyday life. 


Before he co-founded Neurabody, William has been in the business of posture for over 10 years, and was an early founding member and investor of BackJoy Orthotics, an Inc. 500 Fastest Growing Company based in Boulder, Colorado, and founded the South Korea office of BackJoy, a device aimed at helping people naturally improve their posture when sitting. Before entering the world of entrepreneurship, William started as a management consultant for PriceWaterhouseCoopers International Limited. 

William is an active advisor to high-growth startups and established companies looking to enter the South Korean Market, and South Korean companies to expand overseas. His focus is in a wide range of businesses from tech startups to biotech companies, and in 2024 recently in the field of consumer electronics, health technologies, and AIoT. 

William attended Western University in London, Canada, and later earned his MBA from Yonsei University in Seoul, South Korea, while  in Tokyo, Japan as a Research Fellow at Keio Business School, and London Business School in Carbon Finance & Analytics.

When not working with Neurabody or helping to consult other entrepreneurs, William works with The Orphan Founders Initiative, in partnership with Christian non-profit organizations. The endeavor aims to assist 1 million orphans and disadvantaged children develop strong skills & assets after aging out of the system, transforming them into high-growth entrepreneurs and leaders within their community.

You can keep up with William through his personal blog, where he regularly posts his thoughts on entrepreneurship, investing, and charity.

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